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Late to the letter but wanted to comment on the last part (“dictator for a day”) which included a quote from a woman who related strongly to Trump’s statement, saying that she can be a dictator as a parent and so was her father before her.

She is demonstrating something that cognitive science and linguistics pro George Lakoff describes as the Strict Father worldview. Most conservatives and some independents and moderate liberals unconsciously apply this worldview to all or part of the life experience. Trump is very skilled at tapping into that and winning approval.

Over at Lakoff’s substack “FrameLab” they’ve posted a great summary of the science behind Strict Father (and the more liberal view, Nurturing Parent). The article is called “Understanding Trump (again)” It’s long, but a great read if you’re not familiar with this work already.

The reason I’m sharing here is that the last section of the post is titled “How Can Democrats Do Better?” and it offers many communication tips, some of which might apply to the media. For the rest of us: “Values come first, facts and policies follow in the service of values.”

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